Nikon think this is because these are the target due to certain market component manufacturers can not obtain in the SLR market in the promotion of the market in order to attract entry-SLR user.
Nikon think Nikon 1 design has three basic elements: size (small) image quality (and SLR), more creative space.
Mr. Suzuki Nikon Imaging Resource Masahiro Suzuki, general manager of Nikon's R & D interview mentioned the development of this system began four years ago, R & D personnel, including staff from the Coolpix and SLR departments. They spent two years developing the product, and the remaining two years used to study the manufacturing process.
Suzuki replied that the development process is not too difficult, and spent some effort in the design of the lens a little more, mainly focusing part of the SLR lens design is a bit different (no detailed explanation).
Considerations to select the sensor size (2.7x) from the consideration of the entire system size, especially the lens. The media conference after a 30 minutes time trial, but not card.
The simple feeling is very fast focusing speed completely and SLR and even faster. Even if you use the face recognition AF speed also has no effect. Suzuki revealed that this sensor designed by Nikon R & D department, which built-in ADC (analog - digital converter), a total of 24 data read channel, compared to D3, 12 analog signal read channel.
Newly designed The Expeed 3 has dual-channel parallel processing capabilities (dual-core CPU), and thus the throughput capacity of up to 600 million per second pixel.
